Presenting, Plum

Presenting, Plum

The Color Plum:
The Pantone Color of the Year is Ultra Violet, and we at Sandgrens were inspired to translate this shade into our own collection by deepening its tone.

Presenting, Plum. It’s one of the darkest tints of the purple family and when paired with a dark wooden clog base, the combination creates an expression of individuality that finishes your fashion statement.

It is likely the most complex of colors. The purple hue is the marriage of blue and red – two complicated shades that prove not only do opposites attract, but can still work in tandem to create something beautiful.

In ancient times, purple dyes were made from the mucus of sea snails in the Phoenician island of Tyre, rendering the color rare, highly coveted yet expensive, thereby designated for affluence.

In 1856, thanks to British chemist William Henry Perkin, purple became accessible to the masses. He patented a process for synthetic purple, an unexpected discovery made while he was trying to concoct a treatment for malaria instead.

This colorful history unites with that of the Swedish clog and together, pushes this latest reiteration of our clogs forward.

The color once solely designated for royalty is likely to make your springtime wardrobe seem more luxurious. The simplicity and ease-of-wear of our Saragasso clogs acquires a sophisticated feel, while the intrinsic details of our Milan clogs captivate. Whether you dress them up or dress them down, plum on a dark base is an enchanting fresh take for the season.

Interested in seeing more? Browse the clogs restyled to celebrate Sandgrens’ translation of Pantone’s Color of the Year by clicking here.

The post Presenting, Plum appeared first on Sandgrens Clogs.

Back to blog